I-COM Working Groups

The I-COM Working Groups are one of three types of forums that I-COM Global offers (Working Groups, I-COM Global Summit and City Meetups) and make up the foundation of our organisation. They comprise 450 industry leaders working in 30 groups covering the forefront of Smart Data Marketing. The groups provide valuable interactions and learning between our members as well as decision-making input which guides I-COM’s direction.

There are four different kind of groups currently running at I-COM, and members are encouraged to participate in the relevant groups.

1. I-COM Councils

The I-COM Councils are designed to address a specific topic identified by our Members. The overall goals are to provide insights on the latest opportunities and challenges as well as guidance and leadership for the entire Data community. To reach that goal, I-COM Councils work on white papers, articles and/or definitions which are published on the I-COM website. Councils have between 8-25 participants and meet 4-5 times a year online. Meetings usually take place in July, September, November, February and April and have a duration of 60-90 minutes. Participants are C-Level/Senior Executives and/or Data Practitioners.

2. I-COM Programme Boards & Juries

The I-COM Programme Boards and Juries are geared around delivering a particular event or initiative. They address cutting edge topics and make decisions in consensus, relevant to the specific programme content at the I-COM Global Summit that they each control. Depending on the initiative, Boards and Juries meet between 2 - 10 times a year online and meetings have a duration of 60-90 minutes. Participants are C-Level/Senior Executives and/or Data Practitioners.

3. I-COM Advisory Boards

The purpose of the I-COM Advisory Boards is to bring together a select group of market leaders to meaningfully connect as a community and create a dialogue to share ideas and best practices. The Advisory Boards also assist I-COM to navigate and explore the issues and dynamics in Marketing Data and Measurement specific to their local market with the overall goal to develop local initiatives which provide solutions and help the industry to move forward.
Advisory Boards are currently active in Germany, India, New York, San Francisco & LA, Madrid, Singapore, Spain, France and UK. The Advisory Boards are open to members with different backgrounds - C-Level/Senior Executives, Business Development as well as Data Practitioners. They meet 1 time a year online and usually once per year in person.

4. I-COM Committees

I-COM Committees cover a particular domain, with an aim of promoting networking and information sharing in that specific topic area/industry. They are open only to companies with a specific profile, e.g. Universities, Brands or JICs. Committees meet 4-6 times a year and meetings have a duration of 90-120 minutes. Participants are C-Level/Senior Executives and/or Data Practitioners.

If you are interested in getting involved in one of the I-COM Working Groups, we would be pleased to hear from you. Please contact our membership department.

WORKING GROUPS PURPOSE
I-COM COUNCILS Artificial Intelligence Council Providing a platform for knowledge exchange and discussion on the use of Artificial Intelligence in the digital marketing ecosystem and related questions with the overall goal to provide guidance for practitioners, industry bodies and companies.
Attribution Council Discussing best practices as well as the latest innovations. Attribution Council members are lead experts in the fields of Econometrics, MMM and Attribution.
Blockchain and Advanced Research Council Sharing information on what blockchain is and its application in the Marketing and Advertising Industry, and educating and providing constructive advice to leaders and practitioners of the ecosystem.
Brand Data Council Offering Marketers a platform to discuss topics of mutual concern and necessary improvements as well as identifying best practices. Council members are senior Marketing, Data and Analytics Executives.
Chief Analytics and Chief Data Officer Council Exploring common issues to mutual benefit, in a private setting, amongst people with similar skills and objectives. Council members are Chief Analytics Officers and Chief Data Officers or the equivalent in their company.
Data Science Council Providing a knowledge-sharing community to collaborate on the development of their industry sector. Council members are Data Science executives and programme leaders.
Data Storytelling Council Exploring the rules of data-driven storytelling that helps everyone to tell more compelling, evidence-based stories for your organisation using data and statistics.
Incrementality Council Exploring best practices as well as methods to implement optimal campaign measurement using experimental design.
I-COM PROGRAMME BOARDS Conference Programme Board Making a decision in consensus on the Conference theme, goals, structure, content and speakers. Members qualified to join the Programme Board cannot work for Marketing Technology companies & commercial Providers of Research / Data Services.
Data Creativity Awards Board Recognising outstanding achievement in projects that creatively leverage value from Data to deliver competitive advantage for their clients. Board members set the framework and rules of the competition. Jury members participate in the remote judging process for the Data Creativity Awards prior to the Global Summit, in order to nominate the Official Selection. Jury members attending the Global Summit can also participate in the second and final round of judging, live at the event, where the Official Selection Finalists present.
Data Creativity Awards Jury
Smart Data Awards Jury Setting the framework and rules of the competition as well as reviewing and evaluating the results to determine the winners of the I-COM Smart Data Awards.
Data Science Hackathons Board Creating the competition framework, challenges and datasets, as well as developing the judging procedure and criteria.
Data Science Hackathons Jury Evaluating all participating Data Science Hackathon teams and their performance and ultimately choosing a winner for each Hackathon challenge.
Data Startup Challenge Board Making a decision in consensus on the competition theme, goals, structure, and categories as well as serving on the Jury. The Data Startup Challenge's goal is to honour the leading Data-Driven Marketing startups from around the world. Jury members participate in the remote judging process for the Data Startup Challenge prior to the Global Summit, in order to nominate the Official Selection. Jury members who attend the Global Summit can also participate in the second and final round of judging, live at the event, where the Official Selection Finalists present.
Data Startup Challenge Jury
Journal Executive Editorial Board Running and operating the I-COM Journal “Frontiers of Marketing Data Science” throughout the year including selecting and editing articles for publication, determining the release dates and setting the Journal policies.
I-COM ADVISORY BOARDS France Advisory Board Bringing together a select group to meaningfully connect as a community of market leaders and creating a dialogue to share ideas and best practices as well as exploring the specific issues and dynamics in Marketing Data and Measurement specific to their local area.
Germany Advisory Board
India Advisory Board
Los Angeles & San Francisco Advisory Board
Madrid Advisory Board
New York Advisory Board
Singapore Advisory Board
Spain Advisory Board
UK Advisory Board
Women in Data Helping build programmes, platforms and forums for skill-building and creating connections, bringing leadership and content.
I-COM COMMITTEES Digital Measurement Industry Bodies Steering Committee Discussing latest challenges and sharing best practices to collectively improve how audiences are measured for the purpose of supporting display advertising. Members of the Committee must be representatives of National Digital Audience Measurement organisations.
Hackathon Teams Committee Keeping participants informed about the latest updates on the Hackathon challenges, data, judging criteria and other important points, answering open questions and receiving feedback. Representatives of companies interested in the Data Science Hackathon as well as registered teams can join the Committee.
Video Audience Measurement Steering Committee Discussing matters of mutual concern and sharing best practices. Members must be representatives of television and internet JICs.