I-COM Smart Data Awards


The Smart Data Awards showcase a company's overall ability in Marketing Data, identifying the most data savvy Agencies, Research Providers, Marketing Technology Companies and Marketers. The winner is decided by combining the results from the I-COM Data Creativity Awards and the I-COM Data Science Hackathon, so companies must have taken part in both of these Awards in order to have a chance of winning. 

The Smart Data Awards serve as a guide for brands to see who is pushing the needle of progress and who can help them build a dream team for their ecosystem, which is critical to win the data game. The winners are announced during the Gala Awards Dinner at the I-COM Global Summit.

Winners 2019

◆ Data Provider of the Year Award - Kantar

◆ Marketing Technology of the Year Award - Integral Ad Science

◆ Marketer of the Year Award - IBM

◆ Agency of the Year Award - Analytic Partners

◆ Agency Network of the Year Award - GroupM

Winners 2018

  • Marketer of The Year: Barclaycard International

  • Agency of The Year: Mindshare

  • Agency Network of The Year: GroupM

Award Categories

  • Marketer of the Year Award

  • Marketing Technology of the Year Award 

  • Data Provider of the Year Award

  • Agency of the Year Award

  • Agency Network of the Year Award

How to Participate

If you are interested in winning this prestigious award, your company would need to submit an entry to participate in both I-COM Data Creativity Awards and I-COM Data Science Hackathon. The Smart Data awards cannot be entered outside of this process.  


For every category, the winner will be the one with the highest aggregate score from both the Data Creativity Awards and Data Science Hackathon. For the Data Science Hackathon, we add the entry with the highest score. For the Data Creativity Awards, in the case of multiple entries by the same agency, we add the points from the highest scoring entry and in addition, for each additional entry in the Official Selection, we will add a 0.1 point to the total scoring to acknowledge them.


ABC UK has once again been engaged to independently cross-check and verify the results.  Starting with the 5th edition of the competition for Porto 2017, I-COM proudly added this additional control measure, to audit all the steps of the judging process in each round of both competitions, providing transparency and accuracy to the final results.

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