Why Marketers Need AI To Scale The Effectiveness Of Their Video Creative

Why Marketers Need AI To Scale The Effectiveness Of Their Video Creative

September 25, 2019 / By David Waterhouse - Realeyes -- Video in marketing is booming right now. Bolstered by a surge in mobile viewing and a host of innovative new digital media formats to choose from, video is firmly at the top of marketers’ wish lists, predicted to account for 80% of all online marketing content by the end of 2019.

Adform Nabs Top Talent and Opens New Offices to Further Strengthen its U.S. Presence

Adform Nabs Top Talent and Opens New Offices to Further Strengthen its U.S. Presence

New York, October 1, 2019 - (GLOBE NEWSWIRE) - Adform, one of the world's leading independent advertising technology platform companies, today announced several key hires in the United States. Reinforcing its commitment to support global brand clients and ad agencies in the United States, the company has brought on Eytan Fox, Daniel Green, Monica Zycinski, and Michael Herbst. 

Kantar And Pulse Labs Could Experiment With Measuring 'Share Of Sink'

Kantar And Pulse Labs Could Experiment With Measuring 'Share Of Sink'

September 16, 2019 / by Laurie Sullivan - MediaPost -- Kantar partnered with Pulse Labs to help brands answer questions such as how, when and why consumers use voice assistants, giving brands important insights into user consumption and media habits across platforms by combining Kantar’s research and analytics capabilities with Pulse Labs’ voice behavioral data.