I-COM Data Science Hackathons

Save the dates: May 8-10th, 2020



With the Data Science Hackathons, I-COM pioneered the first public CMO-focused global competition, connecting the magic of Data Science with the world of Marketing.

The I-COM Data Science Hackathons focus on solving real problems and achieving results, often accelerating to outcomes that normally take months of work to achieve or replicate. 


It is a 24-hour marathon where competing teams develop algorithms using data science analytics to solve predictive modeling challenges on marketers' datasets. 

The 5th edition of the I-COM Data Science Hackathons took place on May 10-12th, 2019 in Malaga, Spain.

Since 2015, four editions of the competition have been organised. For more information, click on 2018 Hackathons2017 Hackathon and 2016 Hackathon.

Award Winners 2019

Challenge - Google & Carrefour

◆ Overall Winner Masters: Analytic Partners (Hackvengers)
◆ Overall Winner Scientists: Universidad Carlos III de Madrid (Carlos III-aDvance)

Challenge - Warner Bros.

◆ Overall Winner Masters: Rapp & Credera (RCA)
◆ Overall Winner Scientists: Centrale Supélec (CentraleSupelec)

Challenge - P&G

◆ Overall Winner: Rapp & Credera (RCB)

The 2019 Carrefour & Google Challenge

How can Carrefour and Google take clustered non personal data from both companies to deliver new insights on customer digital interest for product promotion, with the goal of reducing physical catalogues distribution all while driving traffic to Carrefour stores and e-commerce site?

With a continuous effort to reduce the distribution of their physical catalogues and to increase digitalisation of their marketing activities, Carrefour and Google are sponsoring a Marketing Science competition (Hackathon) organised by I-COM to unlock new insights on customer interest for digital product promotion.

The 2019 P&G Challenge

Define a set of insights and a behavioural  & data framework for P&G and our retail partners to help New Mothers find the right products across our portfolio.

New Mothers experience biological and life changes that drive them to consider changes to their everyday household items and lead them to adopting new products and services. How can P&G support mothers in discovering, accessing and benefiting from the right mix of products as she goes through such changes? The first ever Behavioural  & Data Science Hackathon consists of developing behavioural hypotheses and analyzing data to identify and validate key signals, patterns and inflection points in New Mothers’ purchases across categories leading to bigger baskets, trade in and trade across a portfolio of categories ultimately with the objective to delight Mothers with intuitive solutions that meet their and their household needs!

The 2019 Warner Bros. Challenge

In an age of digital transformation, consumer content consumption behaviours are changing. Customers are consuming more of their media via digital sources, which enables a better understanding of consumption behaviour, and empowers content producers to create the right content and make it available in the right places for consumers. This challenge will focus on predicting entertainment consumption behaviours and patterns, focusing specifically on the differences between customers, where they choose to consume their content, and what type of content they choose to consume.

Finalists 2019

Carrefour / Google Challenge

Tier 2

  • Universidad Carlos III de Madrid (aDvance)

  • Dynata (Dynata)

Tier 1

  • Analytic Partners (Hackvengers)

  • Integral Ad Science (SamurAI)

P&G Challenge

  • RAPP & Credera (RCB)

  • Artefact (Artefact)

  • DBI (Havas Media Group - DBi)

Warner Bros. Challenge

Tier 2

  • Central European University (Super-wise Learning)

  • CentraleSupélec (CentraleSupelec)

Tier 1 

  • RAPP & Credera (RCA)

  • MIQ Digital India (Team MiQ)

Competing Teams

Challenge Leads

The Mission

Through the Data Science Hackathons, I-COM is offering brands a unique opportunity to unlock new and creative approaches to crack business problems using Data Science while accelerating development time, reducing risk at a fraction of the cost compared to traditional internal approaches and getting fresh perspectives and insights to solving business challenges. We attract very diverse groups of teams that come together to be challenged, taking their range of skills and expertise and applying it to the business.



NOTE: ABC has once again been engaged to independently cross-check and verify the results of each round of judging of the 5th edition of the I-COM Data Science Hackathons. Starting with the 3rd edition of the competition for Porto 2017, I-COM proudly added this additional control measure, to audit all the steps of the judging process in each round, providing transparency and accuracy to the final results.

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