I-COM Data Creativity Awards 2019
I-COM Data Creativity Awards pioneered the understanding of this new kind of creativity in our industry.
The objective is to acknowledge the most creative people & companies in achieving business value / competitive advantage for their clients by leveraging value from data.
Based on the submissions, the I-COM Data Creativity Awards Jury nominated the Official Selection finalists that presented at the I-COM Global Summit on May 13-16th, 2019.
Award Winners 2019
Overall Winner & Content Marketing Category Winner
◆ Mindshare China and Yum! China (China)
Ecosystem partners: PentaQ, Riot Games, Tencent
General Category Winner
◆ Mindshare India and Godrej Consumer Products (India)
Ecosystem partners: Google, Social Cops
Artificial Intelligence Category Winner
◆ Artefact (France)
Ecosystem partners: Dialogflow, Facebook Messenger, Google Cloud’s Vision API, Lydia/Paypal API
Attribution Category Winner
◆ Marketscience-Truesight and Intel (USA)
Ecosystem partners: Google, Kantar
CRM Category Winner
◆ RAPP and Toyota Motors of America (USA)
Data Driven Business Transformation Category Winner
◆ LiveRamp (USA)
Data Visualisation Category Winner
◆ Broadcast Audience Research Council - BARC (India)
Mobile Category Winner
◆ Mindshare India and PepsiCo (India)
Ecosystem partners: Google, Rail Yatri, YouTube
◆ Programmatic Category Winner
Essence & GroupM and Google (Singapore)
Ecosystem partners: Firebase, Google BigQuery, Google Campaign Manager, Google Cloud Datalab, Google Display & Video 360, Google Tag Manager, Moat, TensorFlow, Google Cloud Storage, Google Compute Engine
◆ Social Media Category Winner
Converseon and UBER (USA)
Ecosystem partners: Brandwatch
Official Selection 2019
Analytic Partners, USA
Project Name: Business Decision Making through Weather-Based Storytelling
Project Name: ScanCredit loyalty program: the chatbot with the best deals
Ecosystem Partners: Dialogflow, Facebook Messenger, Google Cloud’s Vision API, Lydia/Paypal API
Broadcast Audience Research Council - BARC, India
Project Name: BIO News
Choueiri Group, UAE
Project Name: The Hidden Truth of Saudi Automotive Consumers
Ecosystem Partners: Bluekai, Oracle, Qualtrics, Tableau
Converseon and UBER, USA
Project Name: Transforming Uber Through the Power of Data, Machine-Learning and Artificial Intelligence
Ecosystem Partner: Brandwatch
Project Name: Ericsson Emodo Pre-bid
Essence & GroupM and Google, Singapore
Project Name: A small data approach to improving Google's bidding algorithms
Ecosystem Partners: Firebase, Google BigQuery, Google Campaign Manager, Google Cloud Datalab, Google Display & Video 360, Google Tag Manager, Moat, TensorFlow, Google Cloud Storage, Google Compute Engine.
Flashtalking & OMD and McDonald's, Australia
Project Name: McDonald's Monopoly Campaign
Ecosystem Partners: Flashtalking, Kochava, Salesforce, The Trade Desk
Kantar Analytics and P&G, UK
Project Name: Project Voice
Project Name: PrivacyChain
Lotame & PHD/Annalect and GSK, Australia
Project Name: PHD/Annalect and Lotame Target the Un-Targetable for Children’s Panadol
Ecosystem Partners: Millward Brown, IPSOS, Nielsen
Marketscience-Truesight and Intel, USA
Project Name: Marketing Impact Modeling- A Random Walk Down Madison Avenue
Ecosystem Partners: Google, Kantar
Mindshare India and Godrej Consumer Products, India
Project Name: Fighting Dengue with a Dose of Data doctors
Ecosystem Partners: Google, Social Cops
Mindshare and Foxtel, Australia
Project Name: Monty's Wicket Warnings: Predicting The Big Plays
Ecosystem Partner: Google, Opta
Mindshare China and Yum! China, China
Project Name: The First Colonel to Conquer eSports
Ecosystem Partner: PentaQ, Riot Games, Tencent
Mindshare India and Hindustan Unilever, India
Project Name: The Adaptive Data Lighthouse - Activating Infection Alert System in Rural India
Mindshare India and PepsiCo, India
Project Name: Miles and Meals: How Pepsi rode the express train to success
Ecosystem Partners: Google, Rail Yatri, YouTube
RAPP and Toyota Motors of America, USA
Project Name: Toyota In-Market Repurchase Program
Wunderman Thompson & WPP and Playon, USA
Project Name: Wunderman Experience Optimizer
Ecosystem Partner: Azure VM
The I-COM Data Creativity Awards 2019 comprises 11 Award categories and 13 overall Awards.
Data Driven Business Transformation
The chosen Official Selection finalists from the 11 Award categories had a chance to become the prestigious Overall Winner I-COM Data Creativity Awards, and should the entry submission meet the set criteria, also had the chance to win the I-COM Data Creativity Emerging Market Regions Award.
Reasons to enter the I-COM Data Creativity Awards:
Have your work evaluated by a distinguished jury using a bespoke system that focuses, in detail, on your work
Have your work recognised at a global event in front of the elite in smart data marketing
Benchmark your work against competitors
Develop business opportunities and expand your networks
Receive international press coverage on important trade publications
Inspire the community
Challenge and reward your team
Drive business transformation
What struck me about the Data Creativity Awards is the number of startups that were involved. Very good startups indeed. There were many subjects raised: the econometrics, real-time, artificial intelligence - many subjects that a brand needs to address.
My first year at I-COM was enlightening and entertaining. The former perhaps you'd expect from a data summit, the latter not so much. It's a gathering of like-minded, senior people who are genuinely committed to the smart use of data to drive marketing. The industry's very best. Add to that the scenic theatrical mix of beautiful surroundings (Andreas and his wife chose the venue with care) and the wonderful entertainment and you really do have a new and very original take on creative data. We saw some inspiring examples of data and creativity - in speakers, the awards and at the data fashion show. I-COM delivers on the promise of creative data in every way. Winning two awards didn't dull the experience either. (quoted while at Havas Helia)
The I-COM Data Creativity Awards was a great event to learn how advanced the industry has become and to get a look into the possibilities of tomorrow. Winning the social media award itself gave a lot of internal and external recognition and paved the path for further research and industrialisation of the approach.
The I-COM Global Summit is the highlight of my annual event calendar. It combines great people, programming, venue and production to create an experience that is truly unique in our industry. I think of it as the “Cannes of data and analytics” and it’s always a worthwhile investment to attend. The insights, relationships and experiences are impactful and long-lasting. I’m a big fan and am always happy to recommend it to my colleagues and friends in the ad-tech space.
The Data Creativity Awards were definitely a great experience, as you get to see different types of work and just do amazing work that could be part of that and learn from it at the same time.
The awards were really interesting in terms of being able to see what other brands were working on and seeing how brands were using data to solve their challenges. I’ve taken quite a few learnings away in terms of what other people are doing.
[2019 Overall and Content Marketing Winner] The I-COM forum and the Data Creativity Awards are a global recognition of our innovative content and data marketing service. We won the overall award and the content marketing award for our KI Colonel case which greatly helped us to raise interest from other brands with the same requirements and partners with the same ambitions. The wonderful event itself was a great experience to build global networks and learn from experts with differing backgrounds.
The I-COM forum and Data Creativity competition helped Barclays raise external acknowledgment for our innovative data products. Landing two awards as well as getting the public attention not only confirmed that we are on the right track with our transformation in Africa but thanks to the I-COM community, we also pursued further global participation in other data competitions with more confidence. (quoted while at Barclays)
It’s testament to Andreas and the organising committee that so many of the global leaders in Data & Measurement gather in one place to celebrate and share cutting-edge work in Data Creativity. Being part of this has given Wunderman a great insight into how forward-thinking businesses are addressing the current and future data landscape. Winning an award has been a great honour and helped spark new conversations with businesses with great potential to collaborate.
The Data Creativity Awards were for us a great opportunity to open up global networks and develop collaborations around our expertise in mobile and data...a great place to meet industry leaders from all over the world and get feedback for all your creative technology ideas. For all these reasons, we were very proud to be recognised as the winner in the Mobile category.
I liked it because it was competitive. A lot of times we get to see just our own products and our own projects, so it was great to see what all the other teams were doing as well.
Participating in the I-COM Data Creativity Awards was a great experience. With this challenge, the I-COM is offering a unique platform to let companies share their latest data innovations. The three stage selection process is also as demanding as it is a great way to get an overview of the most up to date data projects on the market. For all these reasons, we were very honored and proud that our TV hybrid measurement project was the overall and TV category winner.
I-COM provided a great outlet for creative and forward thinking which are hard to come back in our fast paced, “get it done now” world. It was an amazing opportunity to sit back and see the amazing progress that we’re making as an industry. I left energized feeling a shared bond across the globe with those who are looking to take the marketing world to new heights.
[2019 Data Visualisation Category Winner] The Data Creativity Awards are such a unique platform created by I-COM. Who would think that the two words - “Data” and “Creativity”, which commonly connote opposing philosophies, could come together? The result was the confluence of the smartest minds across the globe, presenting path-breaking ideas about how to use data innovatively to drive marketing and customer engagement. I will always cherish my memories from the summit; and winning an award at the prestigious Data Creativity Awards makes my memories even more beautiful! The conference was very well curated with the best minds in the industry present and a powerful list of topics and speakers. There were ample opportunities to interact with senior leaders; not to forget the scenic location and the lovely sea-food! It was truly an enriching experience for me.
[2019 CRM Category Winner] Participating in the Data Creativity Awards and two of the Hackathons was great for our team in terms of development, teamwork, operating under pressure, and presenting under pressure. It has been a great marketing benefit for us with our existing clients and their executive management, internal agency partners, and potential new clients. It was definitely an honour and a privilege to have been selected, and it will continue to be very valuable for us to move our business forward. It has also increased our network which is fantastic.
Being nominated for the I-COM Data Creativity Awards was a great networking opportunity, to meet and interact with other industry professionals. The audience showed considerable interest and posed interesting questions to the presenters to encourage a high-level of knowledge sharing during the event.
Attending the I-COM Global Summit was a great experience as it allowed us to get good feedback on our work, discuss particular issues and problems in the breakout sessions and generally connect to clients and others working in the industry, exchanging ideas and insight which makes our product and service offering stronger and more meaningful. The 'icing on the cake' was when our entry received the I-COM Data Creativity Award for attribution amongst such stiff competition.
The I-COM Data Creativity Awards is -- hands down -- the most fun industry awards I've ever had the honor to participate in. Not only was it a fantastic event with great food and drink, but it has also been a huge driver for our business. We're now working on what may be our largest European client thanks to the Awards!
The Data Creativity Awards and Global Summit are just that: Data + Creative + Global = Incredible. This summit provides a unique experience for cutting edge, seasoned marketing professionals to get together to network and learn about innovation from other professionals fusing data and creativity. We were honoured just to be selected as a finalist but winning the Artificial Intelligence Award is not just validation of what our company is doing but also that the marketing sphere is ready for AI Marketing.
[2019 Data Driven Transformation Category Finalist] Participating in the I-COM Data Creativity Awards gave our team an opportunity to highlight the innovative work we are doing to help our clients turn data into expertise and also provided a fantastic setting to interact with our peers from around the world.
Being selected for the I-COM Data Creativity Awards was an enriching experience and we are even more excited to win the General Award as we were the only team from China.
It’s a great opportunity to meet and interact with other industry professionals. The great thing about the Data Creativity Awards is that it showcases the most innovative projects, whilst creating contacts and insights for our business.
NOTE: ABC has once again been engaged to independently cross-check and verify the results of each round of judging of the 7th edition of the I-COM Data Creativity Awards. Starting with the 5th edition of the competition for Porto 2017, I-COM proudly added this additional control measure, to audit all the steps of the judging process in each round, providing transparency and accuracy to the final results.