I-COM Attribution Council

I-COM Attribution Council members are lead experts in the fields of Econometrics, MMM and Attribution and discuss best practices as well as the latest innovation in those fields. 

The goals of the council include:

  • Discussions on case studies regarding the use of Attribution and inherent challenges
  • Discussions of various methodologies employed around Attribution
  • Definition of the role of Attribution in the world of the data-driven CMO 

As part of their work, the Attribution Council is publishing agreed concepts that help them work towards their goal. The publications can be viewed on the Attribution Council Output page. To download the inaugural white paper, click here.

If you would like to receive more information about this working group, please contact us.


Council members: